A Master of One of Kind
Jerusalem born Artsi Ifrach is a fashion designer who is better known as ART/C in fashion world. Artsi has found his sanctuary in Morocco on his quest for independence and has been actively creating his one of a kind collections since. Artsi – meaning ‘My Country’ in Hebrew and Arabic – lived in Tel Aviv, Paris and Amsterdam before settling in Morocco and has a extensive understanding of multiculturalism. Using colours and prints as his landscape, Artsi’s imaginative designs reflect on space and time. From his childhood memories to the memoirs of nomad, Artsi’s world is beautifully portrayed in his creations and each piece is truly unique. To his eyes, we are paintings in a period of time.
If you are are in Marrakech, go to his boutique store in Souk Cherifia and get your hands on Artsi’s one of a kind pieces, you won’t find it anywhere else. And If you are in Morocco over the Marrakech Bienanale time, look out for his childhood House that he uses for his private showroom, boutique and gallery where you will be able to see art video installations and other cultural related events.